Social Media and Online Strategy
In the last decade, online information has become so prevalent that it now rivals media as an external communications mechanism. Investors, potential employees, competitors and reporters have access to a wealth of information about managers, drawn from a manager’s website, social media sites, online databases, regulatory filings, and other information unearthed by search engines.
We help managers understand and shape their online profile, so that information on the Internet is consistent and accurate, reflects their key attributes, and supports their business objectives. Some clients wish to defensively manage information available online, whereas others proactively use online channels to build their businesses. We are experienced in helping clients with both of these objectives.