Brand Building and Design
Identifying a manager’s goals with regards to its brand is often the starting point in our work with clients. To us, building a brand requires understanding an asset manager’s ecosystem of clients, employees, competitors and service providers. Often we will conduct perception analyses to enable managers to better understand current internal and external views of their firm.
From there, we work with managers to clarify business strategies and messaging that reinforce their key attributes. Finally, we have extensive experience helping managers build their brands through marketing materials, media, conference speaking, thought leadership and online presence.
For more on our design capabilities, see ASC Creative Solutions.